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GVRL  

 

Gale Virtual Reference Library

         Gale Virtual Reference Library  is a collection of online reference books for multidisciplinary research. UTCC Central Library subscribe in Business,Management, Marketing about 30 titles.

         ฐานข้อมูลหนังสืออ้างอิงอิเล็กทรอนิกส์จากสำนักพิมพ์Gale และสำนักพิมพ์อื่นๆ เช่นElsevier, McGraw Hill, SAGE, Wiley, Macmillan Reference USA, Cambridge University Press เป็นต้นสำนักหอสมุดกลางบอกรับทางด้านบริหารธุรกิจ  การจัดการและการตลาดจำนวน30 ชื่อเรื่องดังนี้

  1.  Armstrongs Handbook of Management and Leadership: a Guide to Managing for Results, 2e
  2.  Armstrongs Handbook of Reward Management Practice: Improving Performance Through Reward, 3e
  3.  Best Practice in Performance Coaching, A Handbook for Leaders, Coaches, HR Professionals and Organizations
  4.  Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships
  5.  Creating Success Series: Dealing With Difficult People
  6.  Creating Success Series: Decision Making Problem Solving
  7.  Creating Success Series: Develop Your Assertiveness
  8.  Creating Success Series: Effective Financial Management
  9.  Creating Success Series: How to Motivate People
  10. Creating Success Series: How to Sell Yourself
  11. Creating Success Series: How to Understand Business Finance
  12. Creating Success Series: How to Write A Business Plan 3e.
  13. Creating Success Series: Improve Communication Skills
  14. Creating Success Series: Successful Time Management
  15. Effective Board: Building Individual and Board Success, 3e
  16. Emotionomics, Leveraging Emotions for Business Success, Rev. ed.
  17. Essential Business Finance, A Complete Guide to Starting, Expanding and Selling Your Business
  18. Evidence Based Reward Management: Creating Measurable Business Impact from Your Pay and Reward Practices
  19. How to Value & Sell Your Business, the Essential Guide to Preparing, Valuing and Selling a Company for Maximum Profit
  20. Leadership for Innovation, How to organize team creativity and harvest ideas
  21. Living the Brand, How to transform every member of your organization into a brand champion
  22. Logistics and Retail Management Emerging issues and new ...3e.
  23. Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness
  24. Mergers & Acquisitions, A Practical Guide for Private Companies and their UK and Overseas Advisers
  25. Motivate to Win: Learn How Motivate Yourself and Others to realy get results. 3e.
  26. Start Up & Run Your Own Business, the Essential Guide to Planning, Funding and Growing Your New Enterprise
  27. The Art of Creative Thinking, How to Be Innovative and Develop Great Ideas
  28. The Growing Business Handbook, Inspiration & Advice from Successful Entrepreneurs & Fast Growing UK Companies, 11ed
  29. The Handbook of Logistics and Distribution Management, 4e
  30. The Innovative Leader, How to inspire your team and drive creativity

ถ้าใช้ในสำนักหอสมุดกลางมหาวิทยาลัยหอการค้าไทยสามารถเข้าได้เลยเข้าได้โดยตรงจาก
   
URL :
http://infotrac.galegroup.com/itweb/utcc

  สำหรับผู้ใช้บริการฐานข้อมูลGale Virtual Reference Libraryจากทางบ้าน

   URL :  http://infotrac.galegroup.com/itweb/utcc
   Password : pulc

   User's Guide  : Gale Virtual Reference Library